Visual Identity

A Word from our President

Catholic High School has been educating the minds and forming the hearts of young men in the charism of the Brothers of the Sacred Heart since 1894. In order to honor this rich and storied tradition, a comprehensive branding and style guide has been developed to direct the visual standards of the school. Providing a consistent and comprehensive visual identity that is progressive and bold, this guide will assist in enhancing and promoting the public image of our school and its mission. The management of these standards will fall under the Office of Advancement, with the implementation directed by the Office of Communications.

If you have any questions regarding these visual identity standards or would like a copy of this guide, please contact our Directors of Communications, Ashley Davies at 225.239.7029, and/or Hilary Trahan at 225.239.7033.

Gerald E. Tullier

Primary Colors (Official School Colors)

Pantone® Orange 021C

C:0% M:82% Y:98% K:0%

*RGB 241, 85, 37

*Hex #F15525;

Pantone® Black

C:72% M:66% Y:65% K:73%

*RGB 33, 33, 33

*Hex #212121;


C:0% M:0% Y:0% K:0%

*RGB 255, 255, 255


Secondary Colors

Dark Gray

C:56% M:48% Y:47% K:14%

*RGB 114, 114, 114

*Hex #727272;

Medium Gray

C:29% M:23% Y:24% K:0%

*RGB 182, 182, 182

*Hex #B6B6B6;

Light Gray

C:8% M:6% Y:7% K:0%

*RGB 230, 230, 230

*Hex #E6E6E6;

Disclaimer: Due to the inconsistent nature of computer monitors, the colors displayed here may not be an accurate representation of the official school colors. When specifying colors please refer to the Pantone or Hex number for accurate color reproduction.



Single Color

Single Color

Single Color

Composite + Wordmark

Horizontal Composite


Sacred Heart

Ametur Cor Jesu


Letterman C

Letterman C
CHS Letterman C on black
Letterman C
Letterman C – Black

Bear Mascot - Color

Full Bear – Orange Stroke
Full Bear – White Stroke
Bear Head – Orange Stroke
Bear Head – White Stroke

Bear Mascot - Black & White

Full Bear – Black & White
Bear Head – Black & White

Gotham Book


Univers Condensed